Do this that
to weave a narrative that...
not
SPEAKS TO THEIR DEEPEST LONGINGS
SHOWS YOU *GET* THEM
MAKES THEIR SUCCESS INEVITABLE
INVITES THEM TO ACT
Wait, whose happy ending is this?!
Bro marketers decided long ago that the stories we tell in our marketing should be more Heart of Darkness than Eat, Pray, Love.
In their stories, the customer’s up against a big, bad villain that looks a hell of a lot like their biggest insecurities. And somehow, the only way out of the climactic final battle is straight through the gift shop.
The only one getting a good night’s sleep at the end of that story is the guy counting the money. (And he thinks he’s the hero?!)
These 9 reframes will change the way you think about your brand’s story.
Your dream customer is no damsel in distress. She’s a hero in waiting — and all she needs is a guide to light the way to her happy ending.
(That’s you. You’re the guide.)
ASKING THE RIGHT QUESTIONS
CREATING AN EASY-TO-FOLLOW PLOT
UNDERSTANDING YOUR DREAM CUSTOMERS’ MOTIVATIONS
SLAYING THE REAL VILLAIN
GROWING 100% ORGANIC TRUST
WRITING HAPPY ENDINGS FOR ALL
Peek inside for act-on-’em tips on…
True story:
I wrote this!
Every word you write needs a strong message to hold it up
The most powerful brand stories are rooted in shared humanity
Our content should make people feel seen, not sold to
Every business has a unique story to tell
Marketing doesn’t have to shouldn’t be shady
I’m Paige Worthy. (The name’s a bit on the nose, I know.)
My story: I help small businesses (run by people who give a sh*t) sell to their ideal customers without feeling icky about their marketing.
I believe…
You’re my hero, and I can’t wait to hear your story.
An unputdownable brand story is just one part of a wildly ethical, radically empathetic approach to marketing.
When you’re fully committed to it, you create long-lasting relationships with your dream customers — who, as it turns out, have been dreaming of you too.
Ooooh, you’re so close!
Two form fields stand between you and this sick PDF.
When you hit that big red button, I’ll email you with the details you need to write an unputdownable story for your business.