Let me show you my skills.
"Could you send us a link to your portfolio?"
Yeah, you'd think I would have one of those, wouldn't you?
Well, after enough prospective clients asked for it, here I am pulling my head out from where the sun don't shine and creating it. Take a look at a few of my favorite pieces of client work — and if you need a peek at something you don't see here, just ask! I'm always working on (and looking for!) new projects.
Marketing Content Writing: Vi
Since May 2016, I've had the pleasure of working with Vi, a luxury senior-living company with 10 communities throughout the United States, as one of its primary freelance content writers. I've written corporate press releases, stories for the monthly printed magazine, Vi Living, and a whole lot of marketing content for the website.
The best part? I've gotten to interview and learn about the lives of a handful of incredible seniors living in these communities.
The Lavines Profile
This wonderful couple had to "right-size" their belongings as they prepared to move to Vi at Highlands Ranch, Vi's community near Denver.
adrian nuñez felix profile
Adrian Nuñez Felix began as a valet and concierge at Vi at Grayhawk, one of Vi's Arizona communities, and was awarded scholarships that took him through college — and eventually to medical school.
Amber Henninger Profile
This lady is all Stanford, all the time. She and her husband both graduated from the university and, after living abroad for a year and dedicating themselves to international entrepreneurship, returned to build their life in Palo Alto.
Betty Miller Profile
I could have spent hours on the phone interviewing this woman. Telling the stories of the storytellers themselves is the ultimate gratification. This feature on a big-hearted widow's transition to life in a senior-living community was one of my favorites to write.
The Shams Profile
Luxus, Vi's Private-Label Wine
This pair has been married for more than 40 years — and they didn't meet until they made their way across the globe in opposite directions. They raised a family and learned to love dancing together. They're still at it now that they live at Vi at La Jolla Village, outside San Diego.
With a wine buyer for a husband, I got to mix business with pleasure on this one. (And I learned a lot about the process of creating a private-label wine! Spoiler: There's a lot of red tape.)
Blog Writing: Cookbook Create
After nearly abandoning my freelance writing career to attend culinary school in fall 2016 — yikes, crisis averted — I've been looking for an opportunity to blend my writing skills with my love of cooking. Enter Cookbook Create, a startup that makes it easy to organize your recipes online and create beautiful personalized cookbooks. I've been writing blogs for the site since May 2017.
Best Wedding Gift Ever: A DIY Cookbook
I love the idea of a custom-made, personalized cookbook as a wedding gift. (Why didn't I think of that when all my friends were getting married?!) Get the why-for and the how-to in this super-fun post.
15 Unique Cookbook Photo Ideas
Good news: You don’t have to be a professional food stylist or Instagram celebrity to create a beautiful cookbook that you’ll open again and again for your favorite recipes and taste memories. Read my post for 15 ideas!
7 Tips for Collecting and Organizing Your Recipes
How do you organize your recipes to prepare for making a cookbook — or just to keep them straight so your favorites are right on hand? Read the post for some ideas from yours truly!
Make a DIY Cookbook with Your Group’s Recipes
Nothing beats a standard how-to! It was fun thinking through the entire process of creating a group cookbook, from concept to execution…plus, I got to research cookbook themes. Ready to try? Read the post for all the details.
Ongoing Account Management, Content Strategy…And More: Sprk'd
Sprk'd Content Strategy & Marketing has been a client since October 2016. I provide account management services for its roster of B2B clients across various industries, and I spearheaded the company's spring 2017 website content overhaul and redesign process.
Feature Writing: Tribune Content Solutions
Through a contract with Tribune Content Solutions, the digital-marketing arm of the Tribune Company, I wrote two sponsored pieces on behalf of Goodwill of Orange County and their Tierney Center for Veteran Services.
5 Secrets That Help Veterans
Transition To Civilian Life
Life transitions are never easy, but by far one of the hardest, one filled with ups and downs and uncertainty, is the transition from active military service to civilian life. Read the story.
How Veterans Can Put
Their Sleep Problems To Bed
Sleep problems are rampant, especially among veterans; up to 40 percent report having trouble sleeping, according to a report on Orange County veterans. Read the story.
Blog & Lead-Gen Content Writing: Adecco
International staffing firm Adecco is one of my longest-running clients; I've been ghost writing content for the company since 2014.
Here are a few of the blog posts I've written, on topics ranging from how job seekers can get their résumés noticed to how employers can handle social media tantrums from ex-employees.
- How To Make Your Resume Stand Out
- 7 Tips For Staying Positive During The Holiday Rush
- Looking For The Best Seasonal Jobs? Consider Call Center Careers!
- What Do The Tesla Model 3 And Ford Model T Have In Common?
- Updated Outdated Career Advice From Dear Old Dad
- How To Handle A Former Employee’s Negative Comments On Social Media
E-Book: INCREASING ROI THROUGH
MED-SCI CONTINGENT LABOR
This highly technical, heavily researched guide is my biggest piece with Adecco to date. Read the e-book on Adecco's website.
Copy Editing: The Black Tux
In fall 2016, I worked with The Black Tux, a startup getting all up in the men's formalwear space, to copy edit their comprehensive Groom's Guide to wedding planning.
The guide is now available online! Or, you can order your very own print copy. Either way, my crack editorial work has been unleashed on the world!
Squarespace Website Design: John Mead
A local musician, guitar instructor, and talented visual artist — who also happens to be a close friend — needed to amp up his web presence, and I was looking to get my feet wet in Squarespace beyond my own website.
We worked together to create a website that would really let his art shine. Click through to his site, johnlmead.com, to interact with this work (and maybe even catch one of his gigs)!
Squarespace Website Design & Copy: SDK Media Strategies
Staci Diamond King, a longtime fellow #MsTech-er and entrepreneur, was ready to launch her new business and needed a website to make the case for hiring her fledgling agency.
Staci had a vision for creating a digital presence that echoed newspaper style and the values of old-fashioned journalism — and we worked together to create it. Check out the website at SDKmediastrategies.com.