Here's some of the client writing I'm most proud of. Need something you don't see here? Just ask!
I'm always looking for new projects to dive into. (Learn about other services I provide!)
Website copywriting: Field Museum
Yes, that Field Museum.
In November 2017, I embarked on the biggest, most prestigious writing project of my career: tackling a total copy overhaul of the Field Museum's website on the heels of a bold rebranding for the museum's 125th anniversary.
It was an honor and an incredible learning experience to work alongside the museum's digital team, visit the museum several times to become intimately familiar with the exhibitions, and generally spend the better part of several months up to my eyeballs in natural history. I wrote most of the major "phase one" content on exhibitions, visit planning, and general museum information, but here are a few of my favorite pages.
Marketing content writing: Vi
Since May 2016, I've had the pleasure of working with Vi, a luxury senior-living company with communities throughout the United States, as one of its primary freelance content writers. I've written corporate press releases, stories for the monthly community magazine, Vi Living, and a whole lot of marketing content for the website.
The best part? I've gotten to interview many incredible older adults living in these communities, and get to know some of the employees who help care for them.
Kevin Schlegel has been a dedicated employee at various properties throughout the Bay Area for more than 35 years, from his humble hourly beginnings to his current position at Vi at Palo Alto, where he’s served since the community opened in 2005.
This pair has been married for more than 40 years — and they didn't meet until they made their way across the globe in opposite directions. They raised a family and learned to love dancing together. They're still at it now that they live at Vi at La Jolla Village, outside San Diego.
I could have spent hours on the phone interviewing this woman. Telling the stories of the storytellers themselves is the ultimate gratification. This feature on a big-hearted widow's transition to life in a senior-living community was one of my favorites to write.
This lady is all Stanford, all the time. She and her husband both graduated from the university and, after living abroad for a year and dedicating themselves to international entrepreneurship, returned to build their life in Palo Alto.
Gail Barnes is the lead licensed professional nurse (LPN) in the memory-support wing of Vi at Bentley Village’s care center — and in 2017, she celebrated her 22nd anniversary with the company.
This wonderful couple had to "right-size" their belongings as they prepared to move to Vi at Highlands Ranch, Vi's community near Denver.
Blog and Article Writing
I’ve been freelance writing for a variety of clients since 2009 — yup, 10 years. Here’s a smattering of the subjects I’ve tackled during that time.
Consumers’ sensitive data is increasingly at risk as more businesses ask for personal information as a way to verify digital identity online. But what if there were a way to do that without the risk of compromising this information? Covault is leading a revolution to do just that.
Women have made significant headway in fintech, an industry that sits at the intersection of the traditionally male-dominated fields of finance and technology. Today, they are rising through the ranks of leadership in fintech organizations, including in BBVA’s New Digital Businesses unit.
Americans understand that having good credit is important to achieving many of their financial goals in life. So why is credit still such an unnecessarily complex and confusing topic? Upturn, a BBVA New Digital Businesses portfolio company, is out to clear up some of that confusion.
Unless you spend every waking moment on social media, it’s tough to keep up with all the new terminology and trends in the space. That’s why Hootsuite created a comprehensive list of social media definitions.
This glossary will help you stay on top of the latest concepts in social marketing (and understand what the kids are talking about today).
Instagram CEO Kevin Systrom announced in June 2018 that Instagram has reached more than 1 billion users. (That’s more than 1/10th of the world’s population!) But who are these 1 billion Instagram users?
As a marketer, understanding Instagram demographics—who’s actually going to see the content you publish —is critical to your success on the platform. Here are the Instagram user demographics you need to know for maximum impact.
I've written on topics ranging from how job seekers can get their résumés noticed to how employers can handle social media tantrums from ex-employees.
I love the idea of a custom-made, personalized cookbook as a wedding gift. (Why didn't I think of that when all my friends were getting married?!)
Get the why-for and the how-to in this super-fun post.
Originally conceptualized in the 1970s by William Royce in a paper reflecting a detailed approach for the development of large software systems — yes, it’s been around for nearly 50 years! — Agile project management is used today across a diverse spectrum of industries.
Java has been a leading programming language since its introduction in 1995. It’s a compiled language whose object code isn’t confined to any one processor or computer, making it an excellent choice for cross-platform applications, including web applications and server-side code.
So what skills are currently in demand for Java professionals?
How do you organize your recipes to prepare for making a cookbook — or just to keep them straight so your favorites are right on hand?