Let me show you my skills.
Here's some of the client work I'm most proud of.
Need a peek at something you don't see here? Just ask!
I'm always working on (and looking for!) new projects.
Website copywriting: Field Museum
Yes, that Field Museum.
In November 2017, I embarked on the biggest, most prestigious writing project of my career: tackling a total copy overhaul of the Field Museum's website on the heels of a bold rebranding for the museum's 125th anniversary.
It was an honor and an incredible learning experience to work alongside the museum's digital team, visit the museum several times to become intimately familiar with the exhibitions, and generally spend the better part of several months up to my eyeballs in natural history. I wrote most of the major "phase one" content on exhibitions, visit planning, and general museum information, but here are a few of my favorite pages.
In Mummies, uncover the lives of the people inside—from their families, work, and religious beliefs, to the objects they chose to bring into the afterlife.
Field Museum History
A look at the Field Museum's history, from the 1893 World's Columbian Exposition, where much of the Museum's original collection came from, to present-day work that spans the globe.
Blog: The Tsavo Lions
Exhibition: Griffin Halls of Evolving PLanet
Get to know the many creatures that have roamed the earth, from single-celled organisms to our extended human family.
Tucked within an arresting collection of taxidermied mammals, the man-eating lions of Tsavo are two of the Field Museum’s most famous residents—and also the most infamous.
Blog: Project Hyena Diorama
In 2015, the Museum's YouTube channel teamed up with museum fans from all over the world to fund the creation of the Field Museum's first new diorama in more than 60 years — for a quartet of striped hyenas.
Exhibition: Cyrus Tang Hall of China
350 objects come together to tell the story of China, a land of diverse societies unified by tradition and dynamic change.
Marketing content writing: Vi
Since May 2016, I've had the pleasure of working with Vi, a luxury senior-living company with communities throughout the United States, as one of its primary freelance content writers. I've written corporate press releases, stories for the monthly community magazine, Vi Living, and a whole lot of marketing content for the website.
The best part? I've gotten to interview many incredible older adults living in these communities, and get to know some of the employees who help care for them.
The Lavines Profile
This wonderful couple had to "right-size" their belongings as they prepared to move to Vi at Highlands Ranch, Vi's community near Denver.
30th Anniversary profile: Gail barnes, LPN
Gail Barnes is the lead licensed professional nurse (LPN) in the memory-support wing of Vi at Bentley Village’s care center — and in 2017, she celebrated her 22nd anniversary with the company.
Amber Henninger Profile
This lady is all Stanford, all the time. She and her husband both graduated from the university and, after living abroad for a year and dedicating themselves to international entrepreneurship, returned to build their life in Palo Alto.
Betty Miller Profile
I could have spent hours on the phone interviewing this woman. Telling the stories of the storytellers themselves is the ultimate gratification. This feature on a big-hearted widow's transition to life in a senior-living community was one of my favorites to write.
The Shams Profile
30th Anniversary profile: KEvin Schlegel
This pair has been married for more than 40 years — and they didn't meet until they made their way across the globe in opposite directions. They raised a family and learned to love dancing together. They're still at it now that they live at Vi at La Jolla Village, outside San Diego.
Kevin Schlegel has been a dedicated employee at various properties throughout the Bay Area for more than 35 years, from his humble hourly beginnings to his current position at Vi at Palo Alto, where he’s served since the community opened in 2005.
Voice workshopping & website copywriting: Siamese Social Club
This was a small but fun project for me — and an important one for Kristen Cella, the marine biologist–turned–DIY maven who owns Siamese Social Club.
She's got the craft behind her high-end, minimalist cat furniture down, but she hadn't established a strong voice after a couple of years in business. After a few written exercises, we'd established some guidelines for talking about the brand. Then we tackled the about page copy and a trio of introductory emails for new subscribers.
About Page copy
Project Management & Marketing Content Strategy…And More: Sprk'd
Sprk'd Content Strategy & Marketing has been a client since October 2016. I provide account management services for its roster of B2B clients across various industries, and I spearheaded the company's spring 2017 website content overhaul and redesign process.
Feature Writing: Tribune Content Solutions
Through a contract with Tribune Content Solutions, the digital-marketing arm of the Tribune Company, I wrote two sponsored pieces on behalf of Goodwill of Orange County and their Tierney Center for Veteran Services.
How Veterans Can Put
Their Sleep Problems To Bed
5 Secrets That Help Veterans
Transition To Civilian Life
Life transitions are never easy, but by far one of the hardest, one filled with ups and downs and uncertainty, is the transition from active military service to civilian life. Read the story.
Blog Writing: Cookbook Create
After nearly abandoning my freelance writing career to attend culinary school in fall 2016 — yikes, crisis averted — I finally found an opportunity to blend my writing skills with my love of cooking. Enter Cookbook Create, a startup that makes it easy to organize your recipes online and create beautiful personalized cookbooks.
Best Wedding Gift Ever: A DIY Cookbook
I love the idea of a custom-made, personalized cookbook as a wedding gift. (Why didn't I think of that when all my friends were getting married?!) Get the why-for and the how-to in this super-fun post.
15 Unique Cookbook Photo Ideas
Good news: You don’t have to be a professional food stylist or Instagram celebrity to create a beautiful cookbook that you’ll open again and again for your favorite recipes and taste memories. Read my post for 15 ideas!
7 Tips for Collecting and Organizing Your Recipes
How do you organize your recipes to prepare for making a cookbook — or just to keep them straight so your favorites are right on hand? Read the post for some ideas from yours truly!
Make a DIY Cookbook with Your Group’s Recipes
Nothing beats a standard how-to! It was fun thinking through the entire process of creating a group cookbook, from concept to execution…plus, I got to research cookbook themes. Ready to try? Read the post for all the details.
Blog & Lead-Gen Content Writing: Adecco
International staffing firm Adecco is one of my longest-running clients; I've been ghost writing content for the company since 2014.
Here are a few of the blog posts I've written, on topics ranging from how job seekers can get their résumés noticed to how employers can handle social media tantrums from ex-employees.
- How To Make Your Resume Stand Out
- 7 Tips For Staying Positive During The Holiday Rush
- Looking For The Best Seasonal Jobs? Consider Call Center Careers!
- What Do The Tesla Model 3 And Ford Model T Have In Common?
- Updated Outdated Career Advice From Dear Old Dad
- How To Handle A Former Employee’s Negative Comments On Social Media
E-Book: INCREASING ROI THROUGH
MED-SCI CONTINGENT LABOR
This highly technical, heavily researched guide is my biggest piece with Adecco to date. Read the e-book on Adecco's website.
Copy Editing: The Black Tux
In fall 2016, I worked with The Black Tux, a startup getting all up in the men's formalwear space, to copy edit their comprehensive Groom's Guide to wedding planning.
The guide is now available online! Or, you can order your very own print copy. Either way, my crack editorial work has been unleashed on the world!
Squarespace Website Design: John Mead
A local musician, guitar instructor, and talented visual artist — who also happens to be a close friend — needed to amp up his web presence, and I was looking to get my feet wet in Squarespace beyond my own website.
We worked together to create a website that would really let his art shine. Click through to his site, johnlmead.com, to interact with this work (and maybe even catch one of his gigs)!