Me again, back with still another edition of “Should I send that holiday email?”
Come on dowwwwwwwn!

Thanksgiving. It’s next week. (WTF. How.)

My partner and I are hosting for the first time ever: My little nuclear family unit will gather around the table for a feast I’m really trying not to Food Network myself into a coma over.

And the “deals to be thankful for” and “we’re grateful for you!” have already begun.

In the grand scheme of things, I’d much rather tell you about the Pumpkin Tart with Cranberry-Pomegranate Glaze I’m planning to make.

But it’s my responsibility as a marketer to warn you against becoming yet another lip-synced performance by a “breakout star” none of the olds watching the parade will know in the Macy’s Thanksgiving Day Parade of emails this year.

Rather take home the top prize at the digital-marketing National Dog Show? Here are five ideas to wow — or at least not annoy — the judges:

• Skip the email altogether — let your customers carve their turkeys in peace
• Continue sending your regularly scheduled marketing emails
• Share a memorable Thanksgiving story from your own life and tie it back to your business (looking for ideas? Check out Laura Belgray’s free resource, Story Goldmine)
• Highlight a particularly glowing customer testimonial, case study, or success story
• Offer a no-strings-attached, super-valuable resource they’ll be thankful for (like Laura’s thing 🆙 there)

Your customers’ inboxes are a sacred space.

So unless you’re bringing an amazing side dish or dessert to the party this Thanksgiving, you have my permission to steal Grandpa’s favorite chair and settle in to watch the Lions get creamed.

Again.

Pass the gravy,
Paige